neolegendsports@gmail.com 416-723-8461 Lefroy, Ontario · Town of Innisfil
Innisfil, Ontario · Simcoe County

Creating Opportunities Through Sports

NeoLegend helps athletes, families and communities grow through sports, education, competition and opportunity.

What is NeoLegend?

More than a basketball program.

NeoLegend is more than a basketball program — we're a sports organization built across seven connected pillars: basketball, chess, athlete development, media, education, community, and entertainment. Basketball is where we started, and it remains our anchor program, but the same coaching philosophy — structured development, mentorship, and real opportunity — carries through everything we do.

Chess builds the same strategic thinking and composure under pressure, in a different format. Athlete development and education turn training into a long-term plan instead of a single season. NeoLegend TV documents the journey, so you can see progress, not just hear about it. And through Strategy Night, NBA Trips, and community events, NeoLegend becomes something your family belongs to — not just a program you pay for.

Most youth sports organizations pick a lane: one sport, one age group, one kind of athlete. We've built NeoLegend wider than that, so a family with a basketball player and a chess player doesn't need two organizations, two sets of coaches, and two cultures to navigate — just one relationship, and one consistent standard of coaching, across every program.

More About NeoLegend

The NeoLegend
Athlete Pathway

every athlete runs this play

Discover the Game Assessment Learn Build Use It in Competition Prepare for the Next Opportunity
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Need your athlete's game recorded?

Request our AI-powered game filming service, built to fit your needs.

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Register for a NeoLegend basketball program

Train with purpose. Play with confidence.

Our basketball programs combine technical skill development, competitive drills, and real-game strategies to help athletes reach their full potential. From introductory training programs to long-term development programs, NeoLegend prepares players for success at every level.

NeoLegend basketball program NeoLegend basketball shot trainer
2026 Spring basketball program

Spring Basketball Skills Clinic in Innisfil, ON

2-week intensive program for beginners to advanced.
April 13 – April 24, 2026 · 5:00 – 6:00 PM

The NeoLegend Spring Basketball Skills Clinic is a 2-week development program focused on building confidence, strengthening fundamentals, and improving overall game understanding. Led by experienced coach Kerel "Keys" Pryce, athletes will receive high-energy instruction in shooting, ball handling, playmaking, defence, and game situations in a positive, competitive environment.

Open to all skill levels, the clinic is designed as an introduction to NeoLegend's long-term player development pathway. Training takes place at the Morgan Russell Memorial Arena in Lefroy, Ontario, with all equipment provided.

More Program Info
NeoLegend basketball trainer
NeoLegend's basketball trainer

Kerel "Keys" Pryce

Sessions are led by Kerel "Keys" Pryce, a highly experienced basketball trainer and former player.

  • Former CCAA player for Concordia University College and Georgian College basketball
  • Semi-pro FIBA experience
  • JR NBA Certified Basketball Trainer
  • Impact Basketball Certification from NBA trainer Joe Abunassar

Keys helped Nantyr Shores win its first high school basketball championship as a player.

Basketball court
About NeoLegend

Our mission and vision for basketball training

At NeoLegend, we believe basketball is more than just a game — it's a tool to build confidence, discipline, and life-long skills.

Our mission is to develop confident, skilled, and disciplined basketball players through high-quality training, strong fundamentals, and a positive competitive environment.

Our vision is to be the region's premier basketball training program, recognized for high training standards and strong community roots.

Learn More About Us
Core values

Built on excellence, confidence, and character

At NeoLegend, all skill levels and ages are welcome to our basketball training program. Our programs are just like having a personal basketball trainer in Innisfil.

01

Player-First Development

Long-term growth and fundamentals over shortcuts.

02

Elite Standards

High expectations that challenge and inspire.

03

Community & Culture

Inclusive, respectful, and supportive.

04

Confidence Through Coaching

Empowering athletes to play with belief.

05

Confidence Building

Challenging and empowering athletic growth.

06

Discipline & Character

Skills and values that extend beyond the court.

More On Our Core Values
Frequently asked questions

Upcoming basketball programs and training

No, all basketballs and training equipment are provided.

Yes! Please fill out a separate registration form for each child.

Ages 12 and under: This is not a drop-off program. Parents or guardians must remain on-site during the session. Ages 13 and over: Drop-off is permitted. Prompt pick-up is required immediately at the end of each session.

You can reach us anytime via our contact page or email at info@neolegend.com or call 1-416-723-8461. We aim to respond within one business day.

Yes! Drills are designed to challenge every athlete while supporting skill development.

Yes, the facilities have ample parking for parents and guardians.

Why families choose NeoLegend

A program that treats your athlete as a whole person

Every family works with professional, certified coaches — specialists, not generalists — who build an individual development plan from a real athlete assessment, rather than dropping every athlete into the same curriculum. That plan is designed around long-term athlete development, not a single season or a single skill, inside a community-focused organization that spans multiple sports under one roof. We don't just teach a jump shot — six months in, we can tell you whether your athlete is actually developing.

  • Professional coaches
  • Individual development plans
  • Certified specialists
  • Athlete assessments
  • Community focused
  • Long-term athlete development
  • Multiple sports under one organization

News & upcoming events

Stay up to date with what's happening across NeoLegend:

  • Camps
  • Clinics
  • Tournaments
  • Trips
  • New programs
  • Latest videos
See What's Coming Up
Why NeoLegend Sports

Why choose NeoLegend Sports?

Whether your athlete is new to organized basketball or ready to take their game to the next level, NeoLegend offers structured programs that combine technical skill development, competitive drills, and real-game strategies.

Our training staff brings years of basketball experience — from NCAA and semi-pro backgrounds to championship-level coaching — ensuring every athlete receives instruction grounded in real basketball knowledge and mentorship.

NeoLegend's basketball training program was central in helping me gain confidence in a competitive game.

— NeoLegend Student
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Stay connected with NeoLegend

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